Grupo Bitafal Comunicación, Author at Bitafal

BITAFAL ON THE RED CARPET AT THE INFONEGOCIOS GALA

Several professionals from our team made up the final shortlists.

For the second consecutive year, BITAFAL participated in the InfoNegocios Gala, the business event in which company teams and professionals are recognized for their performance throughout the year.

On this occasion we received nominations for best professional of the year from our area managers Marinella Fernández in Human Resources, Andrea Ferré in Administration and Finance, and Victoria García in Marketing. Likewise, our entire human team, directors and collaborators, were nominated in the final shortlist as the Team of the Year.

We want to congratulate our nominated colleagues individually and fundamentally the entire team, because behind each nomination is the effort, dedication and commitment of each member of BITAFAL, in all areas. Integrating the different shortlists, together with very prominent companies and professionals, is a great recognition for our work, which we celebrate with great joy.

We especially thank InfoNegocios for the nominations, which for us are already an award, and also for the organization of an event of excellent production quality, filling the Antel Arena with representatives of the most important companies in the country and generating a ceremony full of emotion and joy for all participants.

PRESENT AT THE XXIII CILA IN ASUNCION, PARAGUAY

19 December 2025
in: Uncategorized

BITAFAL led the Uruguayan delegation at the main road industry congress

One of the most important milestones of the year was our participation in the 23rd Ibero-Latin American Asphalt Congress CILA in Asunción, Paraguay. The event brought together the highlights of the road industry at a regional and global level, with more than 1,100 participants from more than 20 countries, to learn about the trends, innovations and perspectives of the sector in the medium and long term.

In this context, once again the Uruguayan delegation stood out for the quantity and quality of projects presented in the different instances of the congress. And within them, the presentations of our general director Santiago Kröger on the “Impact of the Incorporation of Warm Mixes in Uruguay” and on the “Deregulation of Asphalt and Technological Changes” stood out for their scientific rigor and their vision towards the future of the asphalt industry in our country and also in the region.

The projects presented by the students of the BITAFAL UM Sustainable Asphalt Chair were also highly valued, as well as the work of technicians from the Ministry of Transportation and Public Works and representatives of other companies that make up the Uruguayan road construction cluster.

The BITAFAL team was also made up of our founding director Claudio Kröger and the members of the Commercial and Marketing department Victoria García and Ezequiel González, who were able to exchange experiences with representatives of the main companies in the asphalt industry in the region. The occasion was conducive to deepening technical and commercial links, generating new business opportunities and prospecting the incorporation of new technological solutions.

With more than 20 editions, the CILA is the event par excellence of the asphalt industry, the area where you can learn about the state of the art of a very dynamic and strategic sector for all countries. In this edition, highly topical topics were incorporated into the debate, such as digitalization, Big Data, sustainability, performance-based road safety, financing modalities for road work and also the participation of women in the industry.

WE PRESENT OUR ELECTROLINE AT EXPOCARGA

With all the energy, the BITAFAL team participated in the largest transportation and logistics meeting in the country.

In the first days of December, a new edition of Expo Carga was held, the main event of the cargo transportation industry in Uruguay that takes place every two years at the Punta del Este Convention Center.

BITAFAL had a very active presence at the fair, presenting its electric station project that is under construction at our plant on Route 8 with a stand set up for the occasion.
In addition, our general director Santiago Kröger was invited to speak on the Electric Mobility 4.0 panel, along with the president of Ancap Cecilia San Román, the national director of Energy Arianna Spinelli and the head of Electric Mobility at UTE Diego Bentancur. On that occasion Santiago was able to explain in depth the transformation of the energy matrix of our plant, completely converting to solar energy and biomass, and the scope of the electric station project, powered 100% with energy from renewable sources. Likewise, he commented on the experience that BITAFAL has been developing with its 100% electric high-load truck, the first of these characteristics to circulate in Uruguay.

At the stand we present one of the 500 KW chargers that will be part of the 12 total chargers that the electric station will have, being one of the most powerful in the country, which will be very useful for transport companies, both cargo and passenger. The strategic location of the project positions it as fundamental support for all companies located in that area of Montevideo and in the industrial area surrounding the city of Pando and that wish to transition their fleet to electric mobility.
The occasion was excellent to carry out great networking work by the BITAFAL Commercial and Logistics team, sharing experiences and projecting future actions with companies from different sectors of activity.

WELCOME ALVARO!!

New Head of Logistics at Bitafal

Completing the process of consolidating our new governance structure, in recent weeks we have incorporated Alvaro Brugman as Head of Logistics. Excellent news, since he is a young but highly experienced professional, who will surely contribute all his knowledge to reinforce a key area of our company's management.

Alvaro comes from the agricultural industry, where in recent years he specialized in the logistics area, focusing on the management of transportation fleets. And as he tells us, since joining BITAFAL he found “a company rich in values, with a very strong spirit and a clear vision.”

With a strong emphasis on customer satisfaction, BITAFAL's Logistics area has the permanent challenge of meeting the delivery of its products in a timely manner, in coordination with construction companies, often at long distances from our plant. “The logistics task is a key piece to being an efficient organization and meeting our clients,” Alvaro tells us, adding that “I am involved in managing an area that has solid foundations, we have a team made up of people who have been part of the team for a long time and are clear about both their role and the challenges of logistics itself.”

From all areas of BITAFAL we warmly welcome Álvaro and wish him much success in his management, which will undoubtedly benefit our organization and also the companies that have trusted us for many years.

PAVING EXPO 2025

Uruguay was present at the traditional paving fair in Brazil with a presentation on the development of warm mixtures and the control of IRI in paving works.

This year the event was held in the Anhembi District of San Pablo with the participation of more than 31,000 people who visited the fair and a Paving Conference that registered more than 4,000 attendees during the three days it lasted.

We were invited by the company Ingevity to present on the advances in the use of warm asphalt mixtures in our country and Eng. Max Iglesias from Interagrovial and Nicolás Olivera from Serviam were invited to present on the control of the IRI in paving works, showing the case of the construction of the double lane of Route 3 (San José).

From BITAFAL we made a summary of the pilot sections executed to date as well as the lessons learned that allowed a rich exchange with attendees regarding best practices in the incorporation of technology.

In the case of Serviam, they presented the IRI control strategy in the Circuit 7 PPP Contract, where the main objective was to minimize the IRI at the end of the work and keep it below 2 m/km throughout the service period, optimizing conservation costs. Optimized laying and compaction methods were implemented, using two finishers and combined compaction equipment (tandem and pneumatic rollers). Improvements in the methodology allowed the IRI to be reduced by 15% to 25% in the black base layers.

In turn, the incorporation of the Transfer VÖGELE MT3000-2 in the low-thickness tread layer (4 cm) also allowed the final IRI to be improved by 40%, obtaining values of the order of 0.7 m/km, considered the lowest recorded in Uruguay, along with a significant reduction in granulometric and thermal segregations. This guaranteed the continuity of the laying, giving more regular, durable surfaces and meeting the comfort and quality standards required in long-term contracts.

The fair had attendees from 25 countries in South America (53.5%), North America (19.7%) and Asia (15.7%) who toured the immense pavilion where more than 300 brands presented their latest innovations.

PROTAGONISTS IN THE 14TH ROAD CONGRESS

Stand and technical presentation at the main Uruguayan road event.

Between September 17 and 19, the 14th Uruguayan Road Congress was held, the event that brings together all members of the sector to analyze the reality of the national road industry, convened by the Uruguayan Road Association.

Construction companies, suppliers of materials and equipment, state organizations and the most prominent technicians in the field met at LATU for three days to learn first-hand about the new techniques, trends and also perspectives of this important construction sector for the coming years.

The inauguration of the event was attended by the Undersecretary of the Ministry of Transportation and Public Works, Architect Claudia Peris, and the National Director of Roads, Engineer Federico Magnone, who led an important representation of national and departmental authorities present at the plenary session of the congress.

As is usual in these instances, BITAFAL had a leading participation with the presentation of the students of the CAS Bitafal-UM Chair as well as a presentation on the first year of the CAS and on the technology of warm mixtures by our General Director Santiago Kröger. Likewise, the company was present with a stand where professionals, clients and colleagues could learn, through our technical/commercial representatives, the innovative proposal of products and services that BITAFAL offers to the market, such as the AC30 MAX, AM2 MAX, AM3 MAX and HiMAX.

2nd INTERNATIONAL MEETING OF THE CAS TOGETHER WITH PADECASA-UAX

Prominent international exponents analyzed the incorporation of RAP into asphalt mixtures.

For the second consecutive year, the BITAFAL–UM Sustainable Asphalt Chair organized its International Meeting in conjunction with its sister Chair in Spain, Padecasa-UAX. The event was attended by specialists and researchers from Spain, Italy, Brazil, Argentina and Uruguay.

On this occasion, the program focused on the use of RAP, presenting experiences and success stories collected in different countries, including one of the leading countries in the use of this technique, the United States.

The panel was made up of experts Javier Loma and Angel Sampedro (Spain), Luca Baccellieri (Italy), Mario Jair and Alejandro Bisio (Argentina), Rafael Zuchetto and Ivan Reginatto (Brazil) and the Uruguayan researcher based in the United States, the MSc. Faustina Keuliyan. The moderation was carried out by the director of the CAS David Fontans.

The event, held in hybrid mode with rooms in Spain and Uruguay as well as streaming, was attended by more than a hundred technicians, researchers and students representing the industry. The large gathering showed that this meeting is destined to be one of the obligatory references of the international road industry in the use of asphalt mixtures and the incorporation of sustainability concepts to the production of roads around the world.

MIXTURES AT LOWER TEMPERATURES ARE POSSIBLE

Successful experiences in the use of sustainable asphalts of the new MAX line in conjunction with Traxpalco on Route 9 and Serviam on Route 45.

With very good success, we have been advancing in the application of warm asphalt mixtures in the construction of the new double lane of Route 9. In recent weeks, the access to Pan de Azúcar was resurfaced with an F10 type mixture with AM3 MAX, an exclusive product from BITAFAL for the next revolution in the road industry of our country.

By reducing production and laying temperatures by approximately 35°C, emissions were reduced, the well-being of all involved was significantly improved, and around 20% of fuel per ton produced was saved.

Likewise, on Route 45 in Ciudad Rodriguez in the Department of San José, a dense mixture was applied with AC30 MAX, another product of the New MAX Line developed by BITAFAL. In this case, the temperature reduction was 20°C, making a significant difference in smoke emissions throughout the process and the densities achieved in the field were maintained.

Thanks to the joint work carried out with the companies Traxpalco and Serviam, and under the supervision of the technical team of the Ministry of Transportation and Public Works. In this way, the three companies and the State representatives demonstrate their commitment to sustainability applied to road construction, one of the great guidelines that BITAFAL has promoted for more than 30 years.

ON THE WAY TO XXIII SILA

There are few days left for the closure of technical works

The next September 5 closes the deadline for sending technical works to the XXIII Cila that will be held in Asunción. From Uruguay there were more than 20 summaries that have been approved for presentation, being one of the most important participations in the country in the renowned congress.

Edition No. 23 of the CILA, which will be held from November 17 to 21, provides for the presentation of more than 400 technical works during the 5 days of the same at the Conmebol Convention Center. As always, Cila will have its integration day and the social activities that make this event one of the most important in the world.

We invite you to know more in the following link: https://cilacongreso.com/

Sustainability in construction

We share our experience with the entire Construction Chamber

The Uruguay Construction Chamber organized a meeting called “Sustainability in Road Construction: real trends and application cases” to analyze the advance of the culture of sustainability in our sector. The event held on August 7, was attended by the United Nations Global Pact.

BitaFal was invited together with the Constructora Traxpalco company to present its experience in the application of the concepts of sustainable production to the production of asphalt and asphalt emulsions.

Before a room full of technicians and representatives of construction companies of different items, our commercial head Victoria García presented in detail the process that BitaFal transits in the development of sustainable asphalt, aqueous emulsions that reduce the use of hydrocarbons, the reconversion of the energy matrix of our production plants and the research and innovation work that is carried out from the chair of sustainable asphalts Bitafal - Um.

For his part, our head of quality, safety and environment Ana Laura Hernández, recalled the process that led us to prepare the first sustainability report of the company in 2024 and highlighted the importance of systematizing the information of all the dimensions involved in sustainable production, especially on indicators such as carbon footprint and water footprint. In that sense, he encouraged the representatives of the different companies to begin touring the way to prepare their own sustainability reports. "We have a lot to do, but we are on the right path," he concluded.

The panel was also composed of the human management manager of Traxpalco, Andrea Caraballo, who stressed the importance of joint work between companies in the sector to reduce the environmental impact of road construction, especially thinking about communities and ecosystems that can be affected in the construction process. The event was present at the Executive Director of the Global Pact Felipe Filomeno and had the moderation of the head of the Department of Economic Studies of the CCU Florence I will be.

An excellent experience of exchange between representatives of companies that share concern for a more sustainable production, which takes care of the social and environmental aspects in the road construction of our country.

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Grupo Bitafal Comunicación, Author at Bitafal - Page 2 of 43