It is a healthy business practice to know the market opinion about the products and services of a company. At BITAFAL we make this policy a constant. That's why every Two years ago we requested an investigation from an external consulting firm on the assessment that our clients have on all aspects linked to our production.

The study “Category and Brand Diagnosis – 2025 Edition” carried out by the prestigious consultancy Mercoplus brought us great joy, verifying that 7 out of 10 clients consulted qualified us as the best asphalt supplier in the Uruguayan market.

A CLEAR EVOLUTION

This indicator shows great growth compared to the previous measurement, carried out in 2023, where 40% rated us as the best asphalt supplier. The most important aspects valued by customers were compliance with delivery times, quality and variety of products, and the attention of our professional team.

And if we talk about sustainable asphalts, BITAFAL's work at a productive, commercial and academic is beginning to bear fruit, since 6 out of 10 technicians surveyed indicated spontaneously to our company as the main producer and promoter of the category. According to the conclusions of the study, BITAFAL is the Top of Mind in asphalt sustainable, a type of product that is beginning to be a global trend.

The research carried out represents a great impetus to continue betting on research, innovation and sustainability, in favor of providing better solutions every day for the development of the country's road industry.