Bitafal Group: its 38 years of history
A company that has reinvented itself over the years
We came to the petrochemical industry because we have been linked to the chemical industry all our lives. My father, a great innovator, and my mother, always pushing together with him, instilled in the 4 brothers the idea that “everything can be done”.
It was 1983, we had just had two small companies in the area of additives for water and fuel treatment. Then we went to the beverage industry with lubricants for transporting bottles and after that we began to produce "foam", the foam for washing bread in refrigerators.
One day, with a small laboratory and a lot of enthusiasm, we received from Don Heber González, owner of Colier and a great friend, a sample of a product to stabilize routes. He was the visionary who trusted and pushed us to enter this world. This fact was the trigger and what motivated us to internalize ourselves about the road world. At that time we did not know how to do it, so my concern led me to travel to Buenos Aires and contact the best asphalt emulsion makers. We tried to obtain the representation of Química Bonaerense, a brand that was not exploited here in Uruguay.
In the beginning we imported emulsions and with these we did the first works, for example the shoulders of the double lane of the Interbalnearia route in 1996, as well as the bullring of the Rural del Prado, Route 56 and a piece of Route 7. In At a certain moment, the importation from Argentina ended due to price problems, so we decided to bring the first emulsification equipment to Uruguay and we began to manufacture the first emulsions here, which of course have a great difference with what they are today.
Throughout these years we have traveled a lot, we have learned from the best and above all from our own works. For me, innovation is that: a continuous dynamic of thought where one has to always be several steps ahead projecting what our client is going to want in order to direct the effort towards it and thus be able to change destinations, because innovative thinking makes the destiny of things, of people, of forms is changed.
This company is innovative because we have always sucked it up and the 38 years that we have over us have allowed us to continue progressing thanks to being immersed in this continuous dynamic of innovation.
Having gone through so many areas made us learn a lot, and always in search of something new.
We are proud to have always had a team of people who are aligned and infected with our spirit. Thanks to them and the clients who trusted us, we got to where we are.
Thank you all very much and may it be for many more years.
Claudio Kröger, Director
